Advertising Sales Planner

Are you ready for a Game-Changing Career Experience?

At EFG (ESL FaceIt Group) we create worlds beyond gameplay, where players and fans become a community. We pride ourselves in having a corporate social responsibility which is that “IT’S NOT GG, UNTIL IT’S GG FOR ALL”. Our passion, craft, and DNA are aligned to create and shape the world of esports, gaming tournaments, leagues, events, and holistic ecosystems through our millions of players, fans, and heroes, as well as through our people, and culture. 

Our Advertising team is growing and we are actively seeking a new team member to join our dynamic group. We are actively seeking a dynamic Planner who will play a pivotal role in driving revenue growth by fosterin strong relationships with customers, partners and stakeholders.

Our ideal candidate is poised to excel in this dynamic and rapidly evolving industry and company landscape, boasting a solid understanding of digital media. You will be responsible for creating and executing digital media plans that align with client objectives, maximise the advertising impact and drive revenue growth. 

At EFG (ESL FaceIt Group), we bring moments of magic and provide thrills to hundreds of millions of people, every single day. We pride ourselves in having enabled and empowered the esports industry for more than two decades, aligned with our core mission “Create worlds beyond gameplay, where players and fans become a community”. Our passion, craft, and DNA are aligned to create and shape the world of esports, gaming tournaments, leagues, events, and holistic ecosystems through our millions of players, fans, and heroes, as well as through our people, and culture. This is one of many reasons why EFG is a magical workplace, where anything is possible, and where you will thrive and experience a game-changing career.

What you’ll do:

Pre-Sales Planning (80%)  

  • Collaborate closely with sales teams to understand client objectives and develop effective digital media plans
  • Ensure that campaigns align with client objectives, industry trends, and best practices
  • Utilise a variety of channels and formats such as video pre roll, mid roll, display and social media to create comprehensive and bespoke media strategies
  • Identify opportunities for new ways to monetise our audiences and inventory
  • Partner with the commercial operations team to price and package new audiences and inventory as they become available
  • Effectively manage inventory to ensure we achieve the right balance between direct and indirect sales
  • Ensure sales plans are supported with the appropriate 1P & 3P research and data
  • Build custom presentations

Operations (20%)

  • Work closely with sales and account management to ensure campaigns meet performance goals and help build reporting
  • Maintain the highest standards of hygiene within the CRM system (SFDC)

Application information:

Do you feel ready for the challenge of working at @EFG? Join us for a game-changing career where we will be shaping the journey of esports together with diversity and inclusion. We encourage you to apply by filling in our application form including your earliest starting date and your desired salary.

Please apply by adding the requested documents CV or your cover letter in English language and preferably in PDF format.

Our Recruitment Process – What to expect?

Our recruitment team is committed to carefully reviewing and evaluating your application for this role. We will look at your past studies, work experience, overall passions,  as well as your personal relationship with games, to help us gauge the connection between these points and the criteria set forth by our hiring manager for this role. 

You can expect to be invited for an interview if your experience matches and/or an email notification containing feedback if you didn’t qualify for this round. Either way, you will hear from us! 


About us @EFG:

EFG is an equal-opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

Each of our brands plays a significant role in creating worlds beyond gameplay.

They build, connect, and nurture beyond game ecosystems to unlock more fun, fame, and fortune for gamers across the globe.

At ESL we create worlds where everybody can be somebody

At FACEIT we create a world where the community has the power to shape video games

At DreamHack we create a world where the gaming community comes to life

Firmly rooted in our values, EFG is an affirmative action employer that celebrates being an equal-opportunity workplace. Our unwavering commitment to fair employment extends to all individuals, regardless of their race, color, ancestry, religion, sex, national origin, age, sexual orientation, disability, citizenship, marital status, gender identity, or Veteran status.


  • Proven experience in digital media planning with a minimum of 2 years in a planning or similar role.
  • Knowledge of digital media platforms, advertising technologies, and industry trends.
  • Excellent communication and presentation skills with the ability to solve complex problems for our internal teams and customers
  • Experience working with ad server systems (GAM) and syndicated survey studies
  • Analytical mindset with the ability to interpret data and provide actionable insights

Contact us

EFG owns a portfolio of brands in different categories. We are leading the industry with numerous online and offline competitions, digital platforms as well as gaming lifestyle festivals.