Kick will activate in-person and on-site at DreamHack tournaments in Melbourne, Dallas, Atlanta and Stockholm in order to gain all-important facetime with the creator community and allow up-and-coming streamers to engage directly with the platform as part
Cologne/San Francisco/Melbourne, April 16, 2024 ESL FACEIT Group (EFG), the leading esports and gaming entertainment company, and Kick, the online gaming and streaming platform, today announced a one-year partnership. As part of the engagement, Kick will offer in-person activations across the four DreamHack festivals in an effort to create opportunities for much-needed facetime between the platform and its creators.
As part of the new partnership, a selection of Kick’s content creators will engage with fans on-site at DreamHack for panel sessions and meet-and-greets. There will also be booth activations where fans can compete for prizes at a range of activities including Racing Simulators and gaming trivia.
“Kick is a creator-first platform, making it natural for us to team up with the DreamHack experience in four major cities worldwide. The Kick team thanks ESL/EFG for recognizing us as a brand that strives to lead the live-streaming industry. Together, in 2024, DreamHack and Kick will create unforgettable IRL experiences that will last a lifetime”, said Akhil Sarin – Kick Chief Marketing Officer
This is the first time that Kick has offered in-person activations and on-the-ground meet-and-greet opportunities within its dedicated community, with the intention of helping up-and-coming creators learn more about its incentive programmes and obtain strategic and creative insights from established talents with major followings.
“We’ve designed this new partnership to help Kick create deeper connections with its community which transcend the online relationship, in order to help it build a better platform and environment so creators of the future can thrive,” said Shahin Zarrabi, Vice President, Festivals, ESL FACEIT Group.
Kick activations will take place at DreamHack festivals in Melbourne (26-28 April), Dallas (31 May-2 June), Atlanta (4-6 October) and Stockholm (22-24 November).
