When gaming feels new, we help deliver results

We help advertisers reach young adult audiences through competitive gaming, creators and live communities. We start with the objective, then build the right mix of media, integrations and storytelling to deliver it.

Chosen by brands who want to get gaming right
Experience 25 year legacy of gaming expertise

How brands reach our gaming audience at scale

It’s quite simple

We show up where gamers already spend their time, using the platforms they trust and engage with daily

The platforms that deliver resultS

Esports & Live Events

ESL & DreamHack

Competitive Platforms

FACEIT

Media & Distribution

YouTube, Twitch, Meta, 
And More

Performance & Insight

Mobalytics

Games & Community

Counter-Strike, Dota 2, Apex Legends, And More

Esports & Live events

ESL & DreamHack

Competitive platforms

FACEIT

Media & Distribution

YouTube, Twitch, Meta, 
And More

Performance & Insight

Mobalytics

Games & Community

Counter-Strike, Dota 2, Apex Legends, And More

Our communities & platforms

  • 145 live tournaments per year
  • 20+ broadcast languages
  • 568M content hours watched
  • World’s largest competitive gaming platform
  • 40M registered users
  • 2.5h average daily time spent
  • Home of Counter-Strike competition
  • 60k attendees on average

  • 5 global gaming 
culture festivals

  • Live moments + IRL fandom

  • Gamer performance & insight platform
  • 32.5M users
  • Always-on across the full play cycle

Multiple gaming communities. One global partner.

Play Video Play Video

We’ll put your brand in front of millions of gaming fans globally

225MCombined Fan Reach

3.8BCombined Online Impressions

675MLive Hours Watched

120+Global Events Annually

Why do brands choose us

Exclusive Access

Direct access to elite gaming audiences at peak engagement

Owned platforms, owned events, owned media

Cultural Relevance

Authentic brand integration powered by fandom

Not interruption — participation

Proven outcomes

Clear measurement across 
every touchpoint

Results you can take to the board

Proof in action

ObjectiveReach and convert the hard-to-reach Dota 2 esports audience into real DHL job applicants.

IdeaTurning recruitment into entertainment.

Instead of traditional ads, we embedded DHL into esports culture with creator SirActionSlacks—playing an over-enthusiastic superfan championing DHL as the ultimate place to work.

Through live broadcasts, arena activations, YouTube comedy shorts, and a parody recruitment site, fans could apply to be his tournament “sidekick”—or apply for real DHL jobs on the exact same platform.

What started as a meme became real career opportunities.

Results

1,700Real Job Applications Generated

20MGamers Reached

238KCampaign Page Visits

26KMeme Job Applications

50K+DHL Career Page Visits

270%Increase in Time Spent on DHL Recruitment Site

Results

26M

BRANDED TAKEOVER

Brand Impressions

475K

VS. 268K PROJECTED

Unique Players

0.34%

X2 ABOVE BENCHMARK OF 0.16

Click to Site Rate

88%

BENCHMARK OF 75%-85%

Video View Through Rate

Objective

Drive awareness and credibility of Logitech’s new HITS technology with the competitive Counter-Strike community.

Idea

By partnering with FACEIT, Logitech G secured access to a high-value demographic, embedding the brand directly into competitive infrastructure through high-impact platform takeovers and bespoke, high-engagement Branded Takeovers of FPS tournaments and exclusive engagement with professional esports talent.

The campaign was amplified across Meta and YouTube, combining high-impact visibility with community-led engagement at the moments players were most receptive.

What we can offer you

Premium Media

  • Live & on-demand esports broadcasts
  • High-viewability video & display
  • Owned & operated channels only

Custom Brand Integrations

  • In-game placements & mechanics
  • Custom Fortnite worlds & maps

  • Activations at IRL EFG events

Content & 
Storytelling

  • Short-form & long-form formats

  • Talent & creator-led narratives

  • Event-native storytelling

You want to advertise on EFG?

Talk to our Gaming Specialists

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