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90% OF GEN Z ARE GAMING ENTHUSIASTS. GOT A GAMING STRATEGY YET?

Working with our partners, we create worlds beyond gameplay where esports and gaming communities thrive. From building entire esports ecosystems for publishers to providing world-beating content for media partners to ensuring brands resonate powerfully with global youth, we deliver vibrant, connecting experiences across multiple blockbuster titles.

Brand Partners

We help brands embrace the youth culture phenomenon of our times. Through max exposure and authentic activation, we enable brands to engage the notoriously hard-to-reach global youth audiences capable of driving their growth today and tomorrow.

MEDIA Partners

We connect brands directly to the youth culture phenomenon of our times. Through unrivaled exposure and authentic activation, we enable brands to engage the notoriously hard-to-reach global youth audiences capable of driving their growth today and tomorrow.

Advertising Partners

Our advertising platform has been created to give brands unique access to our exceptional audience. Using the right mix of media assets, well curated creative executions and our 1st party data targeting methodology, brands can drive awareness, engagement and conversions at different points of the players journey.

Game Development Partners

We provide best in class technology solutions for game developers including tools like Anticheating, Antitoxicity, Matchmaking and much more. Game developers can use our products to save development resources and access solutions already used by Millions of gamers globally that will help them increase players engagement, retention and monetization.

Publishers partners

We fast-track esports success for the world's leading game publishers. With over twenty years of experience, we bring unparalleled expertise in converting popular games into world-dominating esports. From elite live events to the gaming platform technology that underpins the ecosystem, we provide operation excellence across all aspects of the fan and player experience.

EFG is the culmination of more than two decades of innovating and leading the esports scene. All our brands have been instrumental in driving esports forward and making it the fastest-growing entertainment choice on the planet.

225Mcombined fan reach*

522Mlive stream hours watched*

3.8bncombined online impressions*

* Accumulated EFG Statistics from 2023. Source: Newzoo & internal data.

Game Development Partners

We help brands embrace the youth culture phenomenon of our times. Through max exposure and authentic activation, we enable brands to engage the notoriously hard-to-reach global youth audiences capable of driving their growth today and tomorrow.

MEDIA Partners

We connect brands directly to the youth culture phenomenon of our times. Through unrivaled exposure and authentic activation, we enable brands to engage the notoriously hard-to-reach global youth audiences capable of driving their growth today and tomorrow.

PUBLISHERS PARTNERS

We fast-track esports success for the world’s leading game publishers. With over twenty years of experience, we bring unparalleled expertise in converting popular games into world-dominating esports. From elite live events to the gaming platform technology that underpins the ecosystem, we provide operation excellence across all aspects of the fan and player experience.

Game Development Partners

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Advertising Partners

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Contact us

EFG owns a portfolio of brands in different categories. We are leading the industry with numerous online and offline competitions, digital platforms as well as gaming lifestyle festivals.