ESL Gaming partners with Gameloft for brands for the Snapdragon Mobile Open Season 1 Competition

Since April 20, players from North America, Europe, the Middle East & North Africa are competing with Pagani hypercars in Asphalt 9: Legends

Cologne/New York ESL Gaming, the world’s leading esports company, and Gameloft for brands, the leader in the creation of gaming & gamified experiences for brands, are thrilled to announce the launch of an esports competition for Snapdragon Elite Gaming™ & Pagani Automobili in Asphalt 9: Legends, the latest game in the one billion downloaded, multi-award-winning arcade racing franchise.

iOS & Android players are now able to race their way through the Snapdragon® Pro Series esports competition for a chance to compete in the Finals. The best players from North America, Europe, the Middle East & North Africa will battle it out for a share of the $27,000 global prize pool during the regional grand finals that begin in late May. 

Gameloft for brands operates one of the largest premium in-game advertising networks in the most popular games. The first season of the Snapdragon Mobile Open Asphalt 9 competition invites players to reach ultimate speed by racing exclusively at the wheel of Pagani hypercars, in a branded Snapdragon® game mode offering on-track virtual OOH, in-game display & video brand activations for sponsors.

“We’re thrilled to announce this new competition in Asphalt 9: Legends with ESL Gaming taking part of our massive in-game advertising network offering to Snapdragon to reach & engage their audience in a meaningful way!” said Alexandre Tan, SVP Brand Partnerships & Advertising at Gameloft for brands.

“Gameloft has been a great partner for many years and we are excited that they are joining us in the front seat while we start with the Snapdragon Pro Series journey,” said Kevin Rosenblatt, General Manager, Mobile at ESL Gaming. “Their innovative and engaging in-game solutions aid us in welcoming both keen brands and aspiring players into the Era of Everyone, while driving forward mobile esports as a whole.”

To register for the competition, visit

More information about the Snapdragon Mobile Open Season 1 can be found here.


About ESL Gaming
ESL Gaming is the world’s leading esports company. For more than two decades, we have been shaping the industry and leading esports and gaming innovation globally across the most popular video games, creating a comprehensive ecosystem with opportunities for players to go from zero to hero, and for fans to witness the best stories esports has to offer. Our portfolio consists of high-profile products such as the ESL Pro Tour, Intel® Extreme Masters, DreamHack Festivals, the Snapdragon® Pro Series, and many more, ranging from grassroots to global elite competitions. ESL Gaming is a part of the world’s leading competitive gaming platform ESL FACEIT Group.

About Gameloft for brands

Gameloft for brands offers leading advertising and gamification solutions to help brands better connect with their audiences. Through interactive content and immersive experiences supported by its extensive in-game media network, Gameloft for brands leverages its longstanding gaming expertise to engage people in meaningful ways with an unparalleled level of transparency, quality and safety following MOAT’s and IAS standards. To date, Gameloft for brands has delivered more than 10,000 campaigns for prestigious brands such as Air France, Coca-Cola®, Ferrero, Ford, FOX™, Automobili Lamborghini, ING, Netflix, Procter & Gamble, Apple and LEGO, in over 40 countries around the world and our work has been honored with over 50 awards from various marketing organizations.

Contact us

EFG owns a portfolio of brands in different categories. We are leading the industry with numerous online and offline competitions, digital platforms as well as gaming lifestyle festivals.