Exclusive PC collaboration to cover all IEM events until IEM Katowice 2023
Cologne/New York – ESL Gaming, the world’s leading esports company, and global technology brand, Lenovo, today announced their exclusive PC partnership for ESL’s Intel® Extreme Masters (IEM) properties. Starting with IEM Dallas in June 2022, Lenovo Legion will be the official OEM Partner covering multiple IEM tournaments that will run through IEM Katowice 2023.
As part of the collaboration, Lenovo Legion will feature its portfolio of high-performance gaming PCs – known for being ‘Stylish Outside. Savage Inside.’ – through distinct brand integrations. These encompass Lenovo Legion brand exposure at the in-person IEM events as well as on social media and online, including the Twitch broadcasts watched by hundreds of thousands of gaming enthusiasts tuning in from their homes around the world. The thousands of fans visiting IEM events in person will have the opportunity to visit the Lenovo Legion booth and game on its powerful gaming hardware.
“We are thrilled to partner up with Lenovo and have them play a part during the renowned Intel Extreme Masters competitions,” said Rodrigo Samwell, Chief Commercial Officer at ESL Gaming. “Lenovo Legion is the perfect partner for this amazing legendary esports competition that we have created together with Intel. We are convinced that they will strengthen the gaming experience of the pro players and the overall experience of the fans.”
“Lenovo Legion is a gaming brand with roots in esports, teaming up with one of the world’s pre-eminent esports tournament brands speaks to our commitment to our gaming community,” said Emily Ketchen, Vice President and Chief Marketing Officer of Intelligent Devices Group at Lenovo. “We’re proud to be joining the fans and followers of Intel Extreme Masters this year in supporting the top players and teams around the world as they reach new heights alongside Lenovo Legion’s high-performance devices powered by Intel throughout the upcoming season.”
First up is Intel® Extreme Masters Dallas 2022 which features a $250,000 total prize pool and is set to take place at the Kay Bailey Hutchison Convention Center in Dallas, Texas, on June 3-5. Head to the official website for all the details.
About ESL Gaming
ESL Gaming is the world’s leading esports company. For more than two decades, we have been shaping the industry and leading esports and gaming innovation globally across the most popular video games, creating a comprehensive ecosystem with opportunities for players to go from zero to hero, and for fans to witness the best stories esports has to offer. Our portfolio consists of high-profile products such as the ESL Pro Tour, Intel® Extreme Masters, DreamHack Festivals, the Snapdragon® Pro Series, and many more, ranging from grassroots to global elite competitions. ESL Gaming is a part of the world’s leading competitive gaming platform ESL FACEIT Group.
About Intel® Extreme Masters
Intel® Extreme Masters is the longest-running global professional esports tournament circuit in the world. Started in 2006 by Intel and ESL, the competition has now traveled to over 30 cities around the globe and conducted tournaments for 11 different competitive gaming titles. Esports fans from more than 180 countries regularly make IEM events record-breakers in terms of stadium attendance and viewership, with the tournament’s inaugural event in Australia in May 2017 marking the fifth continent for the global competitive circuit. Throughout more than 75 IEM events, over US $11 million in prize money has been awarded to some of the world’s top esports talent (www.intelextrememasters.com).
Lenovo (HKSE: 992) (ADR: LNVGY) is a US$60 billion revenue Fortune Global 500 company serving customers in 180 markets around the world. Focused on a bold vision to deliver smarter technology for all, we are developing world-changing technologies that power (through devices and infrastructure) and empower (through solutions, services and software) millions of customers every day and together create a more inclusive, trustworthy and sustainable digital society for everyone, everywhere. To find out more visit https://www.lenovo.com , and read about the latest news via our StoryHub.