ESL Gaming and Spotify partner up to enhance the music experience of esports fans

Collaboration to foster the community tuning into the German transmissions of
Intel® Extreme Masters Cologne 2022, ESL Pro League Season 16,
and ESL Gaming’s German products

Cologne/New York ESL Gaming, a part of ESL FACEIT Group, and Spotify, the world’s most popular audio streaming subscription service of its kind, are thrilled to announce that they are joining forces to provide the German speaking esports community with qualitative yet uncomplicated access to their favorite music experiences and exclusive podcasts.

Unlocking the potential of human creativity and creating a place where everybody can be somebody, the collaboration is another step forward in expanding the esports culture and fulfilling both companies’ mission to enable more diversity and inclusion in their communities. Through the partnership with Spotify, fans have the opportunity to discover upcoming music artists, while they are able to easily access their music through a dedicated Spotify playlist. The whole partnership is represented by the claim “Level up with our gaming soundtrack”.

“Music and gaming truly go hand in hand, and we are therefore very excited to partner with Spotify and offer fans the best possible music experience,” said Benny Eichelmann, Senior Director, Global Brand Partnerships at ESL Gaming. “The partnership is a natural brand fit as it combines the best of the undisputed leader among music streaming platforms and the world’s leading esports company. By working together we can now enhance the experiences of our German communities to enjoy both their favorite music and premier esports content.”

“Gamers are increasingly becoming tastemakers in music, are important influencers in popculture and shaping the zeitgeist. For Spotify gaming is one of the most important fandoms and our already established activities in gaming will be expanded with partnerships like this one. We will offer many opportunities for gamers as the new music influencers and it will be exciting to be able to map out further content around the ESL competitions”, says Heiner Kuhlmann, Head of Marketing at Spotify DACH.

The partnership commenced with the ESL Pro League (EPL) Season 16 Conference Stage in June, and will continue to include international competitions through Intel® Extreme Masters (IEM) Cologne 2022 on July 5-17 and the Group and Playoff Stages of EPL Season 16 on August 31-October 2. Furthermore, the collaboration enables a deepened music experience for ESL Gaming’s products in the German speaking market, including the ESL Meisterschaft (ESL Gaming’s German National Championship), the Virtual Bundesliga, and DreamHack Hannover. 

Bringing the best possible music experience to esports fans around the world, ESL and DreamHack branded playlists are already available on Spotify. Stay tuned as more custom content will be added soon.

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About ESL Gaming

ESL Gaming is the world’s leading esports company. For more than two decades, we have been shaping the industry and leading esports and gaming innovation globally across the most popular video games, creating a comprehensive ecosystem with opportunities for players to go from zero to hero, and for fans to witness the best stories esports has to offer. Our portfolio consists of high-profile products such as the ESL Pro Tour, Intel® Extreme Masters, DreamHack Festivals, the Snapdragon® Pro Series, and many more, ranging from grassroots to global elite competitions. ESL Gaming is a part of the world’s leading competitive gaming platform ESL FACEIT Group.

About Spotify

Spotify transformed music listening forever when we launched in 2008. Our mission is to unlock the potential of human creativity by giving a million creative artists the opportunity to live off their art and billions of fans the opportunity to enjoy and be inspired by these creators. Everything we do is driven by our love for music and podcasts. Discover, manage, and share over 82 million tracks, including more than 4 million podcast titles, for free, or upgrade to Spotify Premium to access exclusive features for music including improved sound quality and an on-demand, offline, and ad-free music listening experience. Today, we are the world’s most popular audio streaming subscription service with a community of more than 422 million users, including 182 million Spotify Premium subscribers, across 183 markets.

Contact us

EFG owns a portfolio of brands in different categories. We are leading the industry with numerous online and offline competitions, digital platforms as well as gaming lifestyle festivals.