Gaming Lifestyle Festival Series to be Hosted Alongside Asian Champions League for Three Days of Unprecedented City-Wide Gaming Programming
Cologne/New York/Shanghai – January 14, 2024 – ESL FACEIT Group (EFG), the leading esports and video game entertainment company, today announced the debut of DreamHack Shanghai 2025, an all-new gaming lifestyle festival that will bring DreamHack to China for the first time. An extension of EFG’s global festival footprint, the debut festival in 2025 will coincide with Hero Esports’ Asian Champions League in the city the same weekend.
“DreamHack Shanghai is an opportunity for us to build something totally new in the market,” said Shahin Zarrabi, Vice President, Festivals, ESL FACEIT Group. “As we have done with DreamHack in North America, Europe and now in China, we want to create a place where gamers can play, compete, and connect in an entirely new environment than what they’re used to. Alongside the Asian Champions League, we’re excited to take over Shanghai in a celebration of the region’s gaming community.”
The Asian Champions League, a multi-title esports competition featuring teams from across the region, will take place the same weekend at Shanghai Oriental Sports Center. Together, the three-day extravaganza will celebrate the best of gaming and esports, complete with top-tier competitions, hundreds of guest influencers, and DreamHack staples like the sprawling expo floor, Artist Alley, Community Playground, and much more.
“Pairing the first-ever Asian Champions League with the debut of DreamHack Shanghai sets a new standard for esports and gaming experiences in Asia” said Jonny (Xinyi) Wang, ACL Chief Executive Officer and Co-founder, Hero Esports. “With China as a global hub for gaming and home to hundreds of millions of passionate players, taking over Shanghai with both events creates an unmissable moment for the community. This is a celebration where fans of every genre can unite to celebrate their love for gaming—on the stage, on the show floor, and create lifelong memories together.”
The move expands EFG’s stake in the country, which boasts the second-largest gaming industry in the world by revenue and an estimated gaming audience of 730 million fans by 2027. It also builds upon the footprint of other EFG events in the country, such as IEM Chengdu, which returns to China in November.
Stay updated on www.dreamhack.com & follow DreamHack on Weibo, Bilibili, and Douyin for the upcoming ticket release. For more general information on ESL FACEIT Group, visit eslfaceitgroup.com or follow ESL FACEIT Group on LinkedIn.
