ATLANTA, October 21st – Walmart is bringing its “Walmart Delivers” experience to DreamHack Atlanta 2025. The Walmart Delivers Lo-fi Play experience is a retro gaming hub celebrating lo-fi gaming, a segment of retro gaming focused on the 8-bit aesthetic of the late 1980s and early 1990s. The one-of-a-kind experience will offer DreamHack attendees a chance to play iconic retro video and board games, climb a live leaderboard, snap an 8-bit-style photo, and walk away with a free assortment of Walmart-sold gamer swag.
DreamHack Atlanta is a three-day gaming lifestyle festival taking place from October 31 to November 2, 2025, at the Georgia World Congress Center. The event brings together gamers from all backgrounds for esports tournaments, cosplay competitions, and activities like freeplay gaming. The festival also offers opportunities for attendees to meet their favorite creators and streamers, and to explore showcases from indie game developers and artists.
“We are thrilled to welcome Walmart and their Walmart Delivers experience to DreamHack Atlanta,” said Andreas Jernberg, Vice President Commercial at ESL FACEIT Group. “Our festival is all about celebrating the gaming lifestyle and bringing our community together. Their lo-fi gaming hub is a fantastic addition that adds a nostalgic spirit to our event, offering a unique and engaging experience for our attendees. It’s great to see a brand like Walmart engaging with our community in such an authentic way.”
The “Walmart Delivers” experience is touring across the country, in cities like New York, Los Angeles, Chicago, and Dallas. The fleet transforms the typical retail symbol—the delivery truck—into an unexpected destination, complete with one-of-a-kind experiences, photo-worthy moments, and free, customizable giveaways.
More information about the “Walmart Delivers” tour can be found at walmartexperiences.com/walmart-delivers.
About Walmart
Walmart Inc. (NYSE: WMT) is a people-led, tech-powered omnichannel retailer helping people save money and live better — anytime and anywhere — in stores, online, and through their mobile devices. Each week, approximately 270 million customers and members visit more than 10,750 stores and numerous eCommerce websites in 19 countries. With fiscal year 2025 revenue of $681 billion, Walmart employs approximately 2.1 million associates worldwide. Walmart continues to be a leader in sustainability, corporate philanthropy, and employment opportunity. Additional information about Walmart can be found by visiting corporate.walmart.com, on Facebook at facebook.com/walmartopens in a new tab, on X (formerly known as Twitter) at twitter.com/walmartopens in a new tab, and on LinkedIn at linkedin.com/company/walmartopens in a new tab.
About DreamHack
DreamHack is where the gaming world comes to life. More than a festival, it’s a celebration of play, competition, and community — all under one roof. Whether you’re here to meet your favorite creators, compete on stage, watch the greatest tournaments, explore new games, or adventure into our immersive expo, DreamHack is the place to connect, share, and create unforgettable moments. From esports tournaments and cosplay championships to music, gaming, and hands-on experiences, every corner is alive with energy and excitement. DreamHack is part of ESL FACEIT Group, the leading competitive games and esports company.
About ESL FACEIT Group
ESL FACEIT Group (EFG) is the leading esports and video game entertainment company dedicated to creating worlds beyond gameplay where players and fans become community. EFG is built on a legacy of world-renowned brands including ESL, FACEIT, DreamHack and DreamHack Sports Games, providing innovative ecosystems for global communities of players, fans and creators around the games they love. Working alongside leading partners, brands and global IPs, EFG operates an unmatched portfolio of live events, digital platforms and developer tools that reach and engage millions of gamers worldwide.
For more general information on ESL FACEIT Group, visit eslfaceitgroup.com, the EFG Newsroom or follow ESL FACEIT Group on LinkedIn.
