The Future of Gaming Research Hits the Showfloor in Birmingham, Atlanta, and Stockholm
STOCKHOLM 29th March 2026 — DreamHack, the world’s premier gaming lifestyle festival, today announced that Logitech G has signed on as an Official Support Partner for the 2026 season. This landmark partnership will bring industry-leading hardware and cutting-edge innovation to the heart of the gaming community at DreamHack Birmingham, DreamHack Atlanta, and DreamHack Stockholm.
This year, the partnership transcends the standard exhibition. In a DreamHack first, Logitech will deploy its Human Performance Lab, a full high-tech research setup, directly onto the showfloor.
The “Live Lab” Experience
Attendees will have the rare opportunity to step inside the world of professional hardware development. Logitech G’s dedicated research team will be on-site with a state-of-the-art technical environment designed to capture real-time data and player insights.
- Interactive R&D Stations: Fans can participate in ergonomic and performance testing, providing direct data that will influence the next generation of Logitech G products.
- PRO X2 SUPERSTRIKE Zone: Experience the pinpoint accuracy of the new PRO X2 SUPERSTRIKE Mouse in an environment calibrated for professional-grade play.
- Expert Access: Engage with the engineers and designers behind the world’s most popular gaming peripherals to learn about the “science of play.”
“DreamHack has always been about the community, and bringing Logitech’s research team into that environment is a game-changer,” said Andreas Jernberg, VP Brand Partnership Development at ESL FACEIT Group. “Giving our community the chance to interact with high-tech setups and contribute to the future of gaming gear fits perfectly with our mission to provide an unforgettable, hands-on experience.”
“At Logitech G, we design with gamers at the center of everything we do,” said Robin Piispanen, GM of PRO & SIM. “Bringing our full research and testing ecosystem to DreamHack puts our latest innovations, like the PRO X2 SUPERSTRIKE, directly into the hands of the world’s most passionate players. By capturing real-time performance data and genuine feedback on the show floor, we’re pushing performance forward and ensuring every breakthrough is shaped by the community that uses it every day.”
2026 Key Activation Stops
Logitech’s full-scale research and support presence will be a headline feature at the following festivals:
- DreamHack Birmingham (United Kingdom) – March 27 – 29, 2026
- DreamHack Atlanta (United States) – May 15 – 17, 2026
- DreamHack Stockholm (Sweden) – November 27 – 29, 2026
For more information and to see the full schedule of events, visit DreamHack.com.
About DreamHack
DreamHack is where the gaming world comes to life. More than a festival, it’s a celebration of play, competition, and community — all under one roof. Whether you’re here to meet your favorite creators, compete on stage, watch the greatest tournaments, explore new games, or adventure into our immersive expo, DreamHack is the place to connect, share, and create unforgettable moments. From esports tournaments and cosplay championships to music, gaming, and hands-on experiences, every corner is alive with energy and excitement. DreamHack is part of ESL FACEIT Group, the leading competitive games and esports company.
About ESL FACEIT Group
ESL FACEIT Group (EFG) is the leading esports and video game entertainment company dedicated to creating worlds beyond gameplay where players and fans become community. EFG is built on a legacy of world-renowned brands including ESL, FACEIT, DreamHack and DreamHack Sports Games, providing innovative ecosystems for global communities of players, fans and creators around the games they love. Working alongside leading partners, brands and global IPs, EFG operates an unmatched portfolio of live events, digital platforms and developer tools that reach and engage millions of gamers worldwide.
For more general information on ESL FACEIT Group, visit eslfaceitgroup.com, the EFG Newsroom or follow ESL FACEIT Group on LinkedIn.
About Logitech
Logitech designs software-enabled hardware solutions that help businesses thrive and bring people together when working, creating and gaming. As the point of connection between people and the digital world, our mission is to extend human potential in work and play, in a way that is good for people and the planet. Founded in 1981, Logitech International is a Swiss public company listed on the SIX Swiss Exchange (LOGN) and on the Nasdaq Global Select Market (LOGI). Find Logitech and its other brands, including Logitech G, at www.logitech.com or company blog.
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Logitech and other Logitech marks are trademarks or registered trademarks of Logitech Europe S.A. and/or its affiliates in the U.S. and other countries. All other trademarks are the property of their respective owners. For more information about Logitech and its products, visit the company’s website at www.logitech.com.
