NOVATO, Calif. (May 14, 2024)—Zenni Optical, the leading online eyewear retailer, today announced a partnership with the ESL FACEIT Group (EFG), the leading esports and gaming entertainment company. Designed to integrate eye health education with innovative eyewear solutions for the esports community, the.partnership will officially launch at DreamHack festival in Dallas, taking place from May 31st to June 3rd. This collaboration will feature a co-branded collection of lifestyle and competitive eyewear and accessories, emphasizing Zenni Optical’s dedication to overall eye health. The initiative will also integrate much-needed eye health education across various events and programs, in alignment with EFG’s broader mission to foster inclusive gaming worlds and engaged, supported communities.
“DreamHack and ESL represent some of the most community-centric and prestigious competitive events in the world. In their own unique ways, they embody esports for everyone,” said Robb Chiarini, Head of Gaming, Sports, & Events at Zenni Optical. “By partnering with these incredible brands across the gaming and esports spaces, we aim to create engaging experiences that combine eye-health education with innovative eyewear solutions for players and fans at all levels.”
“We are thrilled to partner with Zenni Optical as the Official Eyewear Partner of DreamHack and ESL,” said Craig Levine, Co-CEO at EFG. “The genuine passion that Zenni has for the esports industry and the global gaming community is a refreshing sight to see, and a major driving factor for the decision behind our partnership. Zenni’s ongoing commitment to provide eyewear for everyone mirrors our own drive to create worlds beyond gameplay for gamers everywhere.”
This partnership is another move in a series of announcements made by Zenni to increase the brand’s presence in the gaming and esports industries, having recently signed other partnerships with Evo, Ghost Gaming, TSM, the*gamehers, and more. Through these partnerships, Zenni continues its mission to provide eyewear and eye-health education to gamers around the world.
About ESL FACEIT Group
ESL FACEIT Group (EFG) is the leading esports and video game entertainment company dedicated to creating worlds beyond gameplay where players and fans become a community. EFG is built on a legacy of world-renowned brands, including ESL, FACEIT, and DreamHack, providing innovative ecosystems for global communities of players, fans and creators around the games they love. With leading partners, brands and global IPs, EFG operates an unmatched portfolio of live events, digital platforms and developer tools that reach and engage millions of gamers worldwide. For more information, visit www.eslfaceitgroup.com.
About Zenni
Zenni pioneered the online eyewear industry in 2003 with a mission to make eyewear affordable and accessible to everyone. Based in the San Francisco Bay Area, Zenni offers adults and children the freedom to express their personality through a large collection of high-quality prescription, non-prescription and protective eyewear curated with a sense of fashion and dynamic style. With complete prescription pairs starting at just $6.95, the company has brought massive price disruption to the traditional retail model. With over 51 million frames sold worldwide, Zenni is proud to be the Official Eyewear of the San Francisco 49ers, Boston Celtics, Chicago Bulls, Ghost Gaming, TSM and more. Zenni has worked with designers and tastemakers on curations and collections, including Chase Stokes, Keke Palmer, Iris Apfel, and George and Claire Kittle. For more information, please visit zennioptical.com/press
