Snapdragon Pro Series Expands MLBB’s Esports Circuit To Europe, Latin America, MENA; Adds Up To USD $780,000 in Prizing Across Competitions
March 11, 2024 – Cologne/New York/San Diego/Shanghai – ESL FACEIT Group (EFG), the leading esports and video game entertainment company, and Qualcomm Technologies Inc. today announced the Snapdragon Pro Series has partnered with MOONTON Games to expand the competitive ecosystem for Mobile Legends: Bang Bang (MLBB). The partnership will introduce MLBB – the most popular mobile Multiplayer Online Battle Arena (MOBA) game worldwide – to new regions within the Snapdragon Pro Series, the world’s largest multi-title mobile esports league, and provide a total of USD $780,000 in prize money. The expanded open ecosystem will bring top-tier MLBB competition to Europe, Latin America, the Middle East, and North Africa, and will launch an all-new MLBB women’s league in Southeast Asia.
“With MLBB Esports having already begun taking root in the mainstream, our focus is on expanding our ecosystem to be even more inclusive and accessible,” said Ray Ng, Head of Esports Ecosystem, MOONTON Games. “We’re delighted to team up with Snapdragon Pro Series again to offer the international MLBB community even more opportunities to watch, compete, and celebrate their passion for the game.”
As part of the agreement, MLBB will become a Mobile Masters title for Year 3 of the Snapdragon Pro Series, with up to USD $200,000 up for grabs for top international competitors. Mobile Masters is the global championship which will round out a year-long calendar of premier MLBB competitions, which also includes the M6 World Championship, and the MLBB Mid-Season Cup (MSC) and taking place at the Esports World Cup.
The Snapdragon Pro Series will also launch and operate an all-new MLBB women’s league in Asia-Pacific and Japan, the title’s most popular markets. With up to USD $30,000 in prizing distributed throughout the season, the league aims to not only broaden MLBB’s fanbase, but also create new paths to pro for women competitors.
As the most-watched mobile MOBA title in 2023, Mobile Legends: Bang Bang generated more than 530 million hours watched last year, led by the M5 World Championship in July 2023, which saw over 5 million concurrent viewers. The game continues to experience success as a Snapdragon Pro Series title, including its Season 3 SEA Mobile Challenge Finals, which saw a peak of 1 million fans tune in as ONIC took down Bigetron Alpha in the finals.
Building on a marquee 2023, MOONTON Games’ 2024 mission is to grow MLBB internationally, both through pre-existing esports programs and leaning on the Snapdragon Pro Series to expand its reach to new markets. The EFG and Qualcomm-owned mobile esports league operates in six regions and more than 70 countries, with more than 4.3 million players around the world.
“Mobile Legends: Bang Bang has been a global leader in mobile competition,” said Sam Braithwaite, VP Game Ecosystems, Mobile, ESL FACEIT Group. “Alongside MOONTON Games and Qualcomm Technologies, we’re looking forward to delivering more ways to play MLBB through the Snapdragon Pro Series and our new inclusivity initiatives.”
The Snapdragon Pro Series has been a critical catalyst in the expansion of mobile esports worldwide. Since its inaugural year, the league has hosted 18 live mobile esports events and distributed over $4 million in prize money, not including its upcoming Mobile Masters event in Sao Paulo, Brazil, on April 12-14. As a result, the Snapdragon Pro Series has generated over 21 million hours of watch time in Year 2 and facilitated nearly one billion matches from its Open and Challenge circuits across 10 titles.
The MOONTON Games partnership arrives as ESL FACEIT Group looks to expand its reach across mobile esports. The mobile gaming market, which is expected to reach up to USD $184 billion in 2024, is rapidly growing, especially in regions like the Middle East and Africa (4.7 percent year-over-year market growth) and Latin America (3.8 percent year-over-year growth). This international interest paired with the over 4.3 billion people with smartphone access makes mobile a key avenue to expand the global gaming audience.
Snapdragon Pro Series MLBB competition begins in Asia Pacific on April 8, with circuits in Europe, MENA, and Latin America to follow. For more information on the Snapdragon Pro Series visit www.snapdragonproseries.com, and follow the league on Twitter, Instagram, and TikTok.
* * *
Snapdragon is a trademark or registered trademark of Qualcomm Incorporated.
* * *
About ESL FACEIT Group
ESL FACEIT Group (EFG) is the leading esports and video game entertainment company dedicated to creating worlds beyond gameplay where players and fans become community. EFG is built on a legacy of world-renowned brands including ESL, FACEIT, DreamHack and DreamHack Sports Games, providing innovative ecosystems for global communities of players, fans and creators around the games they love. Working alongside leading partners, brands and global IPs, EFG operates an unmatched portfolio of live events, digital platforms and developer tools that reach and engage millions of gamers worldwide. For more information visit www.eslfaceitgroup.com
About Snapdragon Pro Series
Welcoming players and fans to the Era of Everyone, the Snapdragon Pro Series, delivered by Qualcomm Technologies, Inc. and ESL FACEIT Group, is one of the world’s largest multi-genre mobile esports competitions. Spanning across multiple regions, featuring a wide range of mobile games, and including three tiers of competition (Open, Challenge, and Masters), the Snapdragon Pro Series redefines the mobile esports landscape, giving players around the globe, at all levels, a chance to become a champion and compete for a share of millions of dollars in prize money. (https://www.snapdragonproseries.com)
About Mobile Legends: Bang Bang
Mobile Legends: Bang Bang is the most popular mobile Multiplayer Online Battle Arena (MOBA) game worldwide that brings communities together through teamwork and strategy. With over 1.465 billion installations and 110 million active monthly users, the award-winning game is among the top 10 most played in over 80 countries. With an extensive reach across the Asia Pacific region, the multiplayer is available in 139 countries with an expansive global esports presence.
About Mobile Legends: Bang Bang Esports
Established in 2017, Mobile Legends: Bang Bang Esports serves as a platform for players to pursue their dreams of becoming esports athletes and illuminate opportunities within the international esports ecosystem. MLBB Esports has since expanded to multiple leagues, including the MPL series hosted in Southeast Asia, the Middle East, and Latin America.
About MOONTON Games
Established in 2014, MOONTON is a global video game company dedicated to gaming development, publication and esports. With more than 1,600 employees worldwide, the company operates offices in Indonesia, Malaysia, Singapore, Philippines, Latin America, Hong Kong and mainland China. It has successfully launched a number of high-profile mobile games globally and has built long-term relationships with governments and esports organizations in more than 30 countries around the world. Mobile Legends: Bang Bang is its current star game and the leading mobile multiplayer online battle arena (MOBA) game worldwide. For more information, visit https://en.moonton.com
