ESL Announces MTN DEW® AMP® GAME FUEL® As Official Global Beverage Partner For ESL One, IEM and Pro League Through 2020

ESL and MTN DEW AMP GAME FUEL Launch Sponsored Post-Match Broadcast Segment 

ESL, the world’s largest esports company, today announced that it has named MTN DEW® AMP® GAME FUEL® as the Official Global Beverage Partner for all major global events in the ESL ecosystem, as well as the launch of a post-match broadcast segment, the MTN DEW AMP GAME FUEL Power Plays. MTN DEW AMP GAME FUEL sponsors both flagship circuit events, Intel Extreme Masters (IEM) and ESL One, as well as Pro League, the premier professional Counter-Strike: Global Offensive (CS:GO) league, through 2020. The two-year partnership kicked off earlier this year at ESL One Katowice 2019. 

The MTN DEW AMP GAME FUEL Power Plays segment is an analytical broadcast that takes place after each CS:GO and Dota 2 semi-final and final match, during the main event days of each competition, and throughout the ESL Pro League regular season. The segment features an ESL analyst who breaks down the most pivotal moments of play with a final Power Play selected as the most impactful at the end of each game. The segment gives fans a direct connection to the action beyond the stream by allowing them to vote for their favorite plays.

“We have a deep-rooted, collaborative relationship with Mountain Dew and adding MTN DEW AMP GAME FUEL, a drink designed for gaming, as our Official Global Beverage Partner is a natural fit,” said Paul Brewer, Senior Vice President of Brand Partnerships, ESL North America. “Building on our joint success, product integration and custom content will create new ways for us to engage fans all over the world.”

Additionally, last month ESL and Mountain Dew kicked off Season 9 of the Mountain Dew League (MDL) – the fourth year renewal of the program. MDL expands opportunities for amateur CS:GO players by giving teams the chance to participate at the professional level, providing a gateway to compete in CS:GO ESL Pro League competitions. This year, Mountain Dew League will be powered by MTN DEW AMP GAME FUEL and will have three seasons, spanning across North America, Europe and Australia.

The relationship between ESL and Mountain Dew commenced in 2016 with the inaugural season of the Mountain Dew League. With the partnership growing each year, including the  launch of the “Next Big Caster” and an All-Star Game per season, this global partnership builds on the success of the long-standing and innovative association between the two companies.

Contact us

EFG owns a portfolio of brands in different categories. We are leading the industry with numerous online and offline competitions, digital platforms as well as gaming lifestyle festivals.