Deal confirms Huya as exclusive digital media partner for broadcasting and distributing ESL Pro Tour CS:GO and Dota 2 competitions in Chinese-language
Cologne – 23rd of July 2020 – ESL, the world’s largest esports company, today announced a one-year deal with Huya, a leading game live-streaming platform in China. The agreement will see the ESL Pro Tour for CS:GO and Dota 2 licensed exclusively to Huya in 2020, delivering a dedicated stream in standard Mandarin and other Chinese languages and dialects.
As part of the deal, Huya have gained exclusive rights to broadcast and distribute the biggest tournaments organized from ESL for CS:GO and Dota 2 live and On-Demand via digital media. The deal covers all upcoming Masters properties from the ESL Pro Tour such as the ESL One tournament series, the Intel® Extreme Masters and the ESL Pro League circuit. More details about the particular tournaments will be provided with further product announcements.
Furthermore, under a separate sub-licensing agreement, Huya acquired the rights to broadcast DreamHack CS:GO and Dota 2 tournaments.
The agreements will increase exposure for ESL and DreamHack partners in the global esports market.
“Our partnership with streaming giant Huya is reflective of ESL’s commitment to provide the best viewing experience for Chinese-speaking fans all around the world” said Frank Uddo, Senior Vice President Global Media at ESL. “China has one of the fastest-growing esports markets and this deal, for CS:GO and Dota 2 tournaments, will expand our reach and offering to the global esports community.”