ESL and BBL to expand their relationship and portfolio in Brazil

Cologne – 19th of August – In a joint decision aiming at strategic improvements and efficiency in local services, ESL and Bad Boy Leeroy, which have a long term partnership for the region, will further expand their alignment with this move.

BBL will continue the development of national championships, such as the Brazil Premier League, and expand the delivery of local solutions for international projects originated at ESL’s Headquarters in Germany and its North American subsidiary. Further integration for the local sales of international events will also be managed by BBL.

“We are very happy to advance to the next stage of our relationship with ESL and fully complete the transition which started with ESL One Belo Horizonte in 2018 and the strengthening of the Brasil Premier League (BPL),” said Leonardo De Biase, Partner at Bad Boy Leeroy. “These projects, as well as many others, have increased ESL’s presence in the local tournament community through its partnership with BBL. Both ESL and BBL will continue to deliver the best content for our local fans.

For more information and regular updates, please follow us at our social media: @eslbrasil and @bblesports on twitter, Instagram and Facebook.


ESL –  is the world’s largest esports company. Founded in 2000, ESL has been shaping the industry across the most popular video games with numerous online and offline esports competitions. The company operates high profile, branded international leagues and tournaments under the ESL Pro Tour including ESL One, Intel® Extreme Masters, ESL Pro League, and other premier stadium-size tournaments, to more clearly define the path from zero to hero. ESL also produces the ESL National Championships, grassroots amateur cups, and matchmaking systems, creating a world where everybody can be somebody. With offices all over the world, ESL is leading esports innovation on a global scale through the combination of global ESL competitions, amateur leagues, publisher activations, and more. ESL is a part of MTG, the leading international digital entertainment group.

BBL is an entertainment company headquartered in Brazil, focused on partnerships and performance, encompassing the operation and creation of esports tournaments and the production of video game events, uniting the gamer and esports universe to extraordinary brands such as Claro, Burger King, Fanta, Nissin, Intel, Wizard by Pearson, among many others, developing projects which convert efficiently and generate significant revenue for our partners. BBL holds, in Brazil, the exclusive license for ESL, the world’s largest esports company, and both companies frequently collaborate in events for the most popular competitive games. The dedication and motivation which drives BBL comes from its love for video games and the expertise of its founders, all of whom are life-long gamers. Leo De Biase, CRO, has been active in gaming and esports for over 23 years, Nando Cohen, CEO, commercial movie director for over 26 years and also co-founder of Vetor Zero/Lobo, renowned worldwide for having won over 50 Cannes Lion Awards and Thomas Elias Felsberg, GC and head of strategic partnerships, member of the New York Bar and the Brazilian Bar Association, with over 20 years’ experience in the financial and legal markets. BBL’s headquarters measure 1600m2 (over 17,200ft2), with 6 broadcast studios and an Arena for esports and other events, all equipped with the latest technology. Our team, with 115 full time personnel specialized in trade, strategic partnerships, content and event production, tournaments, broadcasting, and events, are all exclusively focused on the video game and esports markets.

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