“DreamHack Beyond” to be All-Digital, Interactive Experience July 24–31, 2021
Week to Include Tournaments, LAN Party, Streaming Studio, Cosplay Championship, Livestreamed Music and Film Screenings, Expo, Panels, Game Demos and More
STOCKHOLM/COLOGNE/NEW YORK — DreamHack, the immersive, gaming lifestyle experience where the gaming community comes to life, has revealed the trailer, graphics and gameplay footage for the free hybrid festival and online multiplayer game, DreamHack Beyond. Watch the trailer. The interactive event will begin on Saturday, July 24 and continue through Saturday, July 31, 2021, featuring themed worlds, 20+ festival halls, game demos, hourly tournaments (including Hearthstone and Rocket League), cosplay, live streamed music and screenings, and more. For a complete list of all festival activities and interactive video game content visit dreamhack.com/beyond. DreamHack Beyond is FREE, and registration will be available beginning June 8.
DreamHack Beyond was created to both complement and showcase the best of DreamHack in a fresh, new way allowing players/attendees to enjoy the festival in any way they choose — from virtual cosplay competitions, amateur and professional esports tournaments, and game demos, to the expo, panels, speedrunning, live streamed music and screenings, community tournaments and more. DreamHack Beyond will offer a hybrid experience featuring everything gaming under one “virtual” roof.
“The goal for all of us at DreamHack is to provide great experiences for our fans, which have traditionally thrived by bringing communities together for these shared and beloved festivals all around the globe,” said Marcus Lindmark, President DreamHack, SVP Project and Event Operations at ESL Gaming.
“DreamHack Beyond is part of evolving DreamHack into a year-round gaming lifestyle brand for the community. To us, there is nothing better than developing a hybrid multi-player event and game that unites us during these times and brings our community together in a way we understand and love,” said Justin Burnham, Vice President, Creative, DreamHack. “DreamHack is more than an event — it creates an arena where you can come to connect, explore, win, play a part, and be yourself through a gaming lifestyle experience.”
DreamHack is collaborating with award-winning Super Crowd Entertainment for DreamHack Beyond to create this hybrid between reality and fantasy. Offering the most advanced online event frame available anywhere, the browser-based, multiplayer approach is unique but also user-friendly when navigating this digital experience. With proprietary Super Crowd X5 framework, the state-of-the-art game technology offers a booth editor for exhibitors, an ingame chat system, and full streaming and online product integration.
“One thing we do well is creating a link between reality and fantasy with real brands and real content, but as part of the digital world,” said Super Crowd Entertainment CEO Wolf Lang. “It is so much fun to do this, and with the perfect combination of the right product with the ideal community, this collaboration with DreamHack is a match made in heaven. DreamHack Beyond is going to be an alternative reality with friends where everyone can do challenges, cheer together, and connect with customized characters, interaction and engagement.”
With every DreamHack Beyond game update, DreamHack will continue to grow and improve the game as it is incorporated into the physical / in-person events, beginning with DreamHack Atlanta in November. Whether it is quality of life and bug fixes, or additional modes and content, players can expect exciting updates from DreamHack Beyond. See all the expected updates HERE.
Media Assets available HERE
In-Game Footage available HERE
Full Trailer available HERE
DreamHack is an immersive, gaming lifestyle experience where the community comes to life. Millions of fans tune in to DreamHack broadcasts each year, and the 24 hour-a-day festival weekends feature everything gaming under one roof. Attendees experience professional esports tournaments, amateur and varsity gaming tournaments, world-famous bring-your-own-computer (BYOC) LAN party, cosplay championship, panels, art, activities, expo, screenings, live music and more. In 2020, DreamHack merged with ESL to create ESL Gaming, the world’s largest esports and gaming lifestyle company. The two organizations have been shaping the industry and leading esports and gaming innovation across the most popular video games with numerous online and offline esports competitions and festivals.
ESL Gaming is part of MTG, the leading international digital entertainment group. More information is available at dreamhack.com and eslfaceitgroup.com.