ESL Gaming and Gameloft for Brands partner to level up mobile esports native sponsoring solutions for brands

Starting August 2, 2021 players from North America, Europe, MENA & Asia Pacific can compete in the ESL Mobile Open featuring Asphalt 9: Legends

Gameloft for brands | LinkedIn


STOCKHOLM/COLOGNE/NEW YORK, August 2nd, 2021 – ESL Gaming, the world’s largest esports company, and Gameloft for Brands, a leader in the creation of gaming and gamified experiences for brands, are thrilled to announce the Fall 2021 Season of the ESL Mobile Open featuring Asphalt 9: Legends, the latest game in the Asphalt racing franchise, which recently crossed the 1 billion download mark across the series.

Since July 28, players can register for the Fall 2021 Season of the ESL Mobile Open and race their way through the competition for a chance to compete in the Finals against the best players from North America, Europe, MENA & Asia Pacific. Both iOS & Android users can compete in a fully branded game mode offering incentivized video and on-track virtual OOH advertising solutions for sponsors.

“We’re thrilled to continue our great partnership with Gameloft and Asphalt 9: Legends,” said Kevin Rosenblatt, General Manager of Mobile at ESL Gaming. “Gameloft has played an integral role in shaping our vision for the future of mobile esports, helping usher in a new crop of engaged players and eager brands.”

“Through this new competition and our long-term partnership with ESL, we are putting esports sponsoring solutions for brands to the next level!” said Alexandre Tan, SVP Brand Partnerships & Advertising at Gameloft for Brands. “Gameloft for brands offers innovative in-game sponsoring solutions for brands to reach & engage their audience”

For more information please visit and follow ESL Mobile on Twitter, Facebook, and Instagram. Live broadcasts will air on the ESL Mobile Twitch and YouTube channels.

About ESL

ESL Gaming is the world’s largest esports and gaming lifestyle company. Since 1994, the company has been shaping the industry and leading esports and gaming innovation on a global scale across the most popular video games with numerous online and offline esports competitions, and through premier gaming lifestyle festivals. The company operates high-profile, branded international leagues and tournaments under the ESL Pro Tour, including Intel® Extreme Masters, ESL Pro League, and other preeminent, stadium-size tournaments such as ESL One. ESL Gaming also produces and hosts the ESL Mobile program, DreamHack Open tournaments, ESL National Championships, grassroots amateur cups, matchmaking systems, and DreamHack’s gaming lifestyle festivals — which feature everything gaming under one roof. ESL Gaming is part of MTG, the leading international digital entertainment group. More information is available at

About Gameloft for brands

With a monthly audience of 250 million active players, 300 million impressions, and an average playtime of 27 minutes per day per user, Gameloft for brands offers advertisers a unique level of visibility and engagement with their audiences. To date, Gameloft for brands has delivered more than 10,000 campaigns for prestigious brands such as Air France, Coca-Cola®, Ford, FOX™, Ferrari, ING, Netflix, Procter & Gamble, Samsung and LEGO, in over 40 countries around the world (North America, Latin America, Middle East, Africa, Europe, Asia, etc.) and our work has been honored with over 50 awards from marketing organizations.

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EFG owns a portfolio of brands in different categories. We are leading the industry with numerous online and offline competitions, digital platforms as well as gaming lifestyle festivals.