Cologne, Germany – May 14, 2025 – ESL FACEIT Group (EFG), the leading esports and video game entertainment company, proudly announces a dynamic global partnership with Red Bull, making them the Official Energy Drink Partner of DreamHack Festivals. This exciting collaboration will kick off at DreamHack Dallas 2025 and elevate the festival experience worldwide.
Red Bull, a longstanding supporter of sports, esports, and gaming, will bring its signature high-energy atmosphere to all DreamHack Festivals. Attendees can look forward to immersive Red Bull booth activations featuring free samples of their popular flavors. A highlight of DreamHack Dallas will be the Red Bull Home Ground US Qualifier, showcasing two elite VALORANT teams competing for the championship title. Qualifiers will be held online, starting on May 16, with the top two teams being flown to DreamHack Dallas to play the grand finals live on stage, on Sunday May 25. Registration for the online qualifier is still open now, and you can sign up at Battlefy.com/RBHGUS.
“We are thrilled to welcome Red Bull as the Official Energy Drink Partner of DreamHack Festivals,” said Jasmin Haasbech, VP Global Brand Partnerships at ESL FACEIT Group. “Red Bull’s unparalleled ability to create engaging environments will undoubtedly amplify the festival experience. The Red Bull Home Ground tournament is a major attraction for our community, and witnessing the Valorant finals live on the Main Stage will be an unforgettable spectacle.”
DreamHack is the premier gaming lifestyle experience, attracting hundreds of thousands of attendees and millions of online viewers annually. These 24/7 festival weekends offer a comprehensive celebration of gaming culture, from top-tier esports tournaments and immersive expo experiences to music, cosplay, and hands-on activities.
DreamHack Dallas, scheduled for May 23-25 at the Kay Bailey Hutchison Convention Center, will be the first DreamHack event to feature this exciting partnership with Red Bull.
Red Bull joins a prestigious roster of DreamHack partners, including Lamborghini, DHL, Anthros, Kick, Zenni, and the U.S. Navy.
About ESL FACEIT Group
ESL FACEIT Group (EFG) is the leading esports and video game entertainment company dedicated to creating worlds beyond gameplay where players and fans become a community. EFG is built on a legacy of world-renowned brands, including ESL, FACEIT, and DreamHack, providing innovative ecosystems for global communities of players, fans and creators around the games they love. With leading partners, brands and global IPs, EFG operates an unmatched portfolio of live events, digital platforms and developer tools that reach and engage millions of gamers worldwide. For more information, visit www.eslfaceitgroup.com.
About DreamHack
DreamHack is where the gaming world comes to life. More than a festival, it’s a celebration of play, competition, and community — all under one roof. Whether you’re here to meet your favorite creators, compete on stage, watch the greatest tournaments, explore new games, or adventure into our immersive expo, DreamHack is the place to connect, share, and create unforgettable moments. From esports tournaments and cosplay championships to music, gaming, and hands-on experiences, every corner is alive with energy and excitement. DreamHack is part of ESL FACEIT Group, the leading competitive games and esports company.
