ESL and Euronics extend partnership in 2020 Euronics to sponsor the biggest esports event in the world

Cologne – Jan 7th, 2019 – ESL, the world’s largest esports company, and EURONICS International, the leading retail group in electrical goods and home appliances today announced their partnership extension with ESL, the world’s largest esports company.

Following the successful delivery of their landmark sponsorship of ESL One Hamburg in October, the Euronics Group extended their association by partnering with ESL’s signature major, the Intel Extreme Masters (IEM), often referred to as the biggest esports event in the world. 

Like ESL One, the IEM sponsorship provides the flexibility for all 26 Euronics members to be known as the exclusive Electronics Retail Partner in their respective market as well as promoting the ‘Member of Euronics’ brand. It also provides the opportunity to activate in-store and online and showcase a diverse and relevant product portfolio to their customers.

In addition to being part of the Intel® Grand Slam, next year’s IEM Katowice at the iconic Spodek Arena (28 February – 1 March) represents the first CS:GO Masters Championship tournament held as part of the new, hugely exciting ESL Pro Tour.

The Pro Tour will link over twenty CS:GO tournaments and leagues into one narrative, showcasing the best talent in esports and harnessing ESL’s ethos of ‘Creating a world where everybody can be somebody’. 

“We are delighted to extend our partnership with ESL, says John Olsen, MD of Euronics International. Being the “Official Electronics Retailer” of the Intel Extreme Masters in Katowice builds perfectly on what we started in 2019 and helps position all our members as the leading electronics retailer in the gaming world.  It also reinforces to our customers, old and young, that we want to continue to provide ‘a human touch in a digital world’ across the entire consumer journey.

“We are delighted and proud the Euronics Group Members have decided to extend their partnership with us in 2020.  The Intel Extreme Masters is one of our signature majors, and this partnership once again provides ESL and the Euronics Group the opportunity to showcase our shared passion for the high-quality experiences we provide our customers and fans. It also further continues our mission to grow esports on a global scale, and create a world where ‘everybody can be somebody’.” says Bernhard Mogk, SVP Global Sales & Business Development ESL.

About IEM and ESL Pro Tour

Intel® Extreme Masters is the longest-running global esports series in the world, started back in 2006 by Intel and ESL.  IEM Katowice 2020 will be the first Masters Championship in the recently launched ESL Pro Tour.

The ESL Pro Tour is a circuit combining over twenty ESL and DreamHack Counter-Strike: Global Offensive (CS:GO) tournaments and leagues which will be connected by a ranking system into one narrative that builds towards two Masters Championships each year: IEM Katowice and ESL One Cologne.

About Euronics

The Euronics Group is the leading consumer electronics retail group in EMEA and CIS, representing independent retailers in 35 countries with more than 8,500 outlets. The Group brings innovative electrical products to consumers via a universal omni-channel approach. Euronics has reported consistent year-on-year growth in turnover and revenue since it was founded in 1990, irrespective of periods of economic instability, demonstrating that the Group’s focus on service and innovative solutions is unparalleled in its market.



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