SAP joins ESL One Birmingham as Official Analytics Partner

ESL and SAP will continue their partnership at ESL One Birmingham Online 2020 with innovative feature developments for live broadcasts 

COLOGNE – May 5th – ESL, the world’s largest esports company, and SAP, global market leader in enterprise application software, are proud to continue their partnership at ESL One Birmingham Online 2020 following the partnership at ESL One Los Angeles Online 2020.

As with years prior, SAP data analytics will provide fans with deeper insights into the world of professional Dota 2, using technology to create interesting insights about players’ and teams’ in-game performances. Coming to this year’s ESL One tournaments, there are a number of fan favourites and also new features, including player KPI records, item timings and records, lineup characteristics, historical win probabilities and net worth progression graphs. SAP will leverage its SAP HANA® in-memory technology on the SAP Cloud Platform in order to provide this variety of live broadcast overlays with relevant data points throughout all phases of Dota 2 matches.

In making use of these valuable features, ESL and SAP will be aiming to enhance the viewing experience for all Dota 2 fans across the globe.

“We are excited to be expanding on our partnership with SAP. Together, and with the continuous development of these new technologies, we will make the next steps towards professionalizing esports even more.”, says Stephan Schröder, SVP Global Brand Partnerships at ESL.

“It is great to continuously work with ESL on improving and enhancing the live stream when it comes to interesting statistical insights. Together, we have digested the feedback we received from our previous collaborations and developed new types of overlays and graphics in order to make each game even more exciting and interesting to fans.”, adds Milan Cerny, Director of Strategic Partnerships at SAP.


ESL –  is the world’s largest esports company. Founded in 2000, ESL has been shaping the industry across the most popular video games with numerous online and offline esports competitions. The company operates high profile, branded international leagues and tournaments under the ESL Pro Tour including ESL One, Intel® Extreme Masters, ESL Pro League, and other premier stadium-size tournaments, to more clearly define the path from zero to hero. ESL also produces the ESL National Championships, grassroots amateur cups, and matchmaking systems, creating a world where everybody can be somebody. With offices all over the world, ESL is leading esports innovation on a global scale through the combination of global ESL competitions, amateur leagues, publisher activations, and more. ESL is a part of MTG, the leading international digital entertainment group.

SAP – As the Experience Company powered by the Intelligent Enterprise, SAP is the market leader in enterprise application software, helping companies of all sizes and in all industries run at their best: 77% of the world’s transaction revenue touches an SAP® system. Our machine learning, Internet of Things (IoT), and advanced analytics technologies help turn customers’ businesses into intelligent enterprises. SAP helps give people and organizations deep business insight and fosters collaboration that helps them stay ahead of their competition. We simplify technology for companies so they can consume our software the way they want – without disruption. Our end-to-end suite of applications and services enables more than 440,000 business and public customers to operate profitably, adapt continuously, and make a difference. With a global network of customers, partners, employees, and thought leaders, SAP helps the world run better and improve people’s lives. For more information, visit

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