ESL Gaming Extends Reach by Partnering with Isreali Linear TV Station The Gaming Channel

For the remainder of 2021, select ESL Pro Tour CS:GO tournaments as well as ESL Mobile content will be officially broadcasted in Hebrew in Israel as The Gaming Channel obtains exclusive rights

STOCKHOLM/COLOGNE/NEW YORK, July 26, 2021 – ESL Gaming, the world’s largest esports company, has today announced a new partnership with The Gaming Channel, enabling gaming and esports fans from Israel to enjoy a selection of ESL tournaments on linear national TV in Hebrew for the very first time. 

Starting off with Intel® Extreme Masters Cologne 2021, the deal entails the exclusive rights for The Gaming Channel to broadcast major ESL Pro Tour tournaments for Counter-Strike: Global Offensive throughout the rest of 2021 in Hebrew language. The agreement includes the rights to broadcast IEM Cologne 2021, ESL Pro League Season 14, IEM Fall and ESL National Championships Global Playoffs: Fall 2021 on linear TV in Israel.

Furthermore, The Gaming Channel will also be granted the full rights to broadcast two tournaments from ESL’s newest esports ecosystem – ESL Mobile: PUBG Mobile EU and ESL Mobile: Clash of Clans EU. The ESL Mobile program launched earlier this year, providing millions of gamers worldwide the opportunity to compete and engage with top mobile gaming titles and fostering the ever-growing popularity of mobile gaming and esports.

In addition, the channel has obtained the rights for digital and VOD broadcasts to reach even bigger audiences. The complete broadcast will be in Hebrew in order to ensure the best possible experience for local fans. 

“We are thrilled to partner with The Gaming Channel and to thereby offer the esports community in Israel localised broadcasts of some of the world’s biggest esports competitions,” said Frank Uddo, Senior Vice President Media Rights at ESL Gaming. “We are looking forward to this new partnership with The Gaming Channel and further expanding our local reach.”

“Our partnership with ESL is a huge step for esports fans in Israel,” said Yoav Sochen, General Manager for the Gaming Channel. “For the first time ever, Israeli gamers will have the opportunity to enjoy some of the world’s biggest events in Hebrew, on their TV. The esports scene in Israel is growing fast, and we can’t wait to see how ESL will help shape the next generation of competitive gamers in Israel.”

For more information please go to and follow ESL Gaming on LinkedIn, Facebook, Twitter and Instagram.

About ESL Gaming

ESL Gaming is the world’s largest esports and gaming lifestyle company. Since 1994, the company has been shaping the industry and leading esports and gaming innovation on a global scale across the most popular video games with numerous online and offline esports competitions, and through premier gaming lifestyle festivals. The company operates high-profile, branded international leagues and tournaments under the ESL Pro Tour, including Intel® Extreme Masters, ESL Pro League, and other preeminent, stadium-size tournaments such as ESL One. ESL Gaming also produces and hosts the ESL Mobile program, DreamHack Open tournaments, ESL National Championships, grassroots amateur cups, matchmaking systems, and DreamHack’s gaming lifestyle festivals — which feature everything gaming under one roof. ESL Gaming is part of MTG, the leading international digital entertainment group. More information is available at

About The Gaming Channel

The Gaming Channel is a new media group started by producer and entrepreneur Yoni Paran, together with Sport1 Group. In its center – a brand new Linear TV channel dedicated to local gaming content and eSports broadcasts. The Gaming Channel is set to be a home to all gamers, with localized eSports broadcasts and locally made content featuring best-in-class talents: Influencers & celebrities, content creators, casters, competitive players and more. 

The Gaming Channel launches first in Israel on July 2021 on national TV, along with, a new content website in collaboration with – one of the biggest news & content websites in Israel.

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EFG owns a portfolio of brands in different categories. We are leading the industry with numerous online and offline competitions, digital platforms as well as gaming lifestyle festivals.