ESL Gaming Partner With G4 to Provide Linear TV Esports Content for US and Canadian Audiences

G4 will produce and broadcast prime time programs, the first time that ESL events will air on linear TV in the US and Canada

The partnership will see G4 airing ESL content until IEM Cologne 2022

Cologne/Stockholm/New York – July 22, 2021 – ESL Gaming, the world’s biggest esports company, has today announced a programming collaboration with North American broadcaster G4 that will extend ESL’s already-unrivaled presence in esports by enabling the gaming and esports community in the US and Canada to access linear TV content from select ESL Pro Tour events for the first time.

G4, part of NBCUniversal, will produce programs containing action and cut downs from eight ESL Pro Tour competitions. The programs will give viewers an entertaining and action-packed insight into ESL tournaments.

The programs will be aired in prime time slots to provide a new audience with access to esports and gaming entertainment, with G4 holding exclusivity to produce and air the programs in the region. G4’s esports shows will now also feature highlights from ESL events and the channel will also partake in one-off takeovers of ESL’s Twitch channel. 

“We know there is a growing number of esports fans in North America and G4 is the perfect partner for us as we continue on our mission to reach new audiences,“ said Frank Uddo, Senior Vice President Media Rights at ESL Gaming. “We have hosted many successful events in North America already, and with this exciting partnership we will finally be able to provide all US and Canadian esports fans with access to ESL events via linear TV broadcasts as well.” 

Following successful exclusive partnerships, G4 now covers a key market for ESL, which results in providing world-class esports content in up to 30 channels worldwide.

“G4 is thrilled to partner with ESL and deliver their premier esports events to North American audiences,” said Kevin Sabbe, Chief Content Officer of G4. “Our approach to esports coverage will be focused on entertaining fans, providing in-depth analysis, and most importantly, offering casual gamers a comedic entry point into the world of esports and competitive gaming.”

Further updates will be made as to which ESL events will feature in the programs. 

For more information about ESL Pro Tour and the upcoming season, please visit the official website. To get all the latest news head to or follow ESL Gaming on LinkedIn, Facebook, Twitter and Instagram.


ESL Gaming is the world’s largest esports and gaming lifestyle company. Since 1994, the company has been shaping the industry and leading esports and gaming innovation on a global scale across the most popular video games with numerous online and offline esports competitions, and through premier gaming lifestyle festivals. The company operates high-profile, branded international leagues and tournaments under the ESL Pro Tour, including ESL One, Intel® Extreme Masters, DreamHack Masters, ESL Pro League, and other preeminent, stadium-size tournaments. ESL Gaming also produces and hosts DreamHack Open tournaments, ESL National Championships, grassroots amateur cups, matchmaking systems, and DreamHack’s gaming lifestyle festivals — which feature everything gaming under one roof. ESL Gaming is part of MTG, the leading international digital entertainment group. More information is available at

About G4

G4 is the next-generation network created for every gamer. Authentic to its legendary roots, G4 returns in 2021 with classic shows and brand-new original content driven by a passion to entertain, unite and inspire gaming’s enthusiastic and diverse communities. Based in Los Angeles and available everywhere gamers congregate, G4 is committed to bringing the industry together through content, commerce, and experiences that set a new standard for gaming innovation, inclusion, and accessibility. Reinvented by Spectacor Gaming, owner and operator of a growing portfolio of gaming and esports assets – including Overwatch League’s Philadelphia Fusion and T1 Entertainment & Sports – G4 is also connected to and inspired by the technology and creativity of Comcast NBCUniversal. Please visit us at and find us on Twitter, YouTube, Reddit, Twitch, Discord, and Instagram.

Contact us

EFG owns a portfolio of brands in different categories. We are leading the industry with numerous online and offline competitions, digital platforms as well as gaming lifestyle festivals.