ESL Gaming and Bayes Esports extend their exclusive partnership

Companies strive to professionalize the esports data ecosystem beyond global data distribution 

Cologne/New York/Stockholm ESL Gaming, the world’s leading esports company, and Bayes Esports, the central hub of the esports data industry, have once again extended their strategic partnership until 2023. Since the start of their cooperation in 2019, the two companies have built the world’s largest and most diverse network in the esports data industry. In 2021, more than 150 partners have used data products from ESL leagues and tournaments provided to them by Bayes Esports for use cases like analytics, media, distribution, and integrity. 

In 2022, ESL Gaming and Bayes Esports will focus on the extension of content by adding additional game titles, as well as the optimization of coverage by achieving a near 24/7 availability of content. Furthermore, they will explore possibilities for data-driven content and marketing solutions for existing and new partners of ESL Gaming.

Despite the great interest in existing esports leagues and tournaments, what remained missing was the necessary infrastructure and professionalism that could help also lesser-known esports titles get established as more mainstream. By expanding their partnership, ESL Gaming and Bayes Esports are looking towards the potential of filling in those gaps. With ESL Gaming’s experience in building, broadcasting, and commercializing premium esports ecosystems, and Bayes´ position as the world’s leading esports data provider using the most advanced technology in the industry, the two partners are setting up to professionalize these lesser-explored areas of the esports industry and to continue to drive esports integrity forward.

Esports is a lot more complex than traditional sports. With it being digitally native and any sort of standard often not existing across leagues and game titles, traditional market participants often struggle with handling and fully understanding esports. Offering official game data means bringing structure to any content offering in esports and allows for standards to be established. We are excited to continue to work on new services and products that will lead to better fan experiences and the continuous growth of esports as a whole,” says Bayes Esports COO & Managing Director Amir Mirzaee.

We are very happy to extend our partnership with Bayes, the most experienced, but also the most committed data company to set uniform industry standards. Especially in regards to the diverse and ever-increasing interest in official match data, we will continue to be on the forefront to preserve and promote integrity across all our competitions,” adds Bernhard Mogk, SVP Global Business Development, ESL Gaming.

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About ESL Gaming

ESL Gaming is the world’s leading esports company. For more than two decades, we have been shaping the industry and leading esports and gaming innovation globally across the most popular video games, creating a comprehensive ecosystem with opportunities for players to go from zero to hero, and for fans to witness the best stories esports has to offer. Our portfolio consists of high-profile products such as the ESL Pro Tour, Intel® Extreme Masters, ESL Mobile, DreamHack Festivals, and many more, ranging from grassroots to global elite competitions. ESL Gaming is part of MTG, the leading international digital entertainment group.

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About Bayes Esports

Bayes Esports is the world’s leading esports data provider. Within just two years, our team of 60 professionals have built an unmatched, diverse ecosystem of 175+ data consumers. We cover all relevant use cases from media, to service providers, analytic companies to betting operators and community partners. With BEDEX, our global, best-in-class data platform, we provide the fastest, most reliable and accurate esports data on the market, powering top tier clients from Google to Bet365 with more than 10.000 live matches per year. As the only player in the industry, we base our service on official live data through our exclusive partnerships with Riot, ESL, Dreamhack, Beyond the Summit, OGA and many more. We believe in an open ecosystem and in healthy competition, that drives innovation in the market. Our mission is to drive prosperity and sustainability for everyone in the esports industry. 

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EFG owns a portfolio of brands in different categories. We are leading the industry with numerous online and offline competitions, digital platforms as well as gaming lifestyle festivals.