Content distribution on multiple platforms brings top-tier esports content to more fans worldwide
|PRESS RELEASE SUMMARY|
– Live streams of EFG’s esports properties available on multiple viewing platforms on EFG’s own broadcast channels
– EFG extends its long-existing global partnership with Twitch and expands streaming offering to YouTube
Cologne/New York – ESL FACEIT Group (EFG), the leading competitive games and esports company, has today announced the expansion of its viewing experience for fans everywhere making its content available on leading video and streaming services Twitch and YouTube.
The non-exclusive distribution of content that is set to be broadcasted across EFG’s world-renowned ESL, FACEIT, DreamHack, and DreamHack Sports Games brands, will reach and engage with more fans around the globe. It is thereby benefiting and growing the esports community and aids in the company’s vision to create worlds beyond gameplay where players and fans become community.
The Twitch and YouTube live broadcasts of EFG’s properties include:
- ESL Pro Tour for Counter-Strike: Global Offensive: Twitch | YouTube
- ESL Impact: Twitch | YouTube channel following soon
- Snapdragon® Pro Series: Twitch | YouTube
- Dota 2: Twitch | YouTube
- ESL Pro Tour for StarCraft® II: Twitch | YouTube
- ESL R1: Twitch | YouTube
By extending their long-existing partnership, EFG and Twitch will continue to deliver top-tier esports content in the English language on EFG’s channels. Global live streams are transmitted via Twitch like in previous years and build on the close relationship between both companies.
Furthermore, now EFG is expanding its streaming offering to YouTube, allowing fans worldwide to engage with the same live content on both platforms. The expanded distribution on YouTube provides opportunities for EFG to grow its presence on the platform and for fans to interact with the content in various ways.
“As we are creating worlds beyond gameplay, it is important to connect with the community where they are, be that on Twitch, YouTube, or any other platform,” said Mark Cohen, Chief Relationship Officer and SVP of Brand & Media Partnerships at EFG. “Live-streaming our events on our own broadcast channels across multiple platforms adds to the reach our products have via our official Media Rights partners and allows us and our brand partners to grow and nurture the esports community and to better serve gaming enthusiasts worldwide. Building on our relationships with Twitch and YouTube, we have the opportunity to provide fans with a better viewing experience, and we are thrilled to have them on board on this journey.”
EFG’s live transmissions are available on diverse viewing platforms commencing IEM Katowice 2023 on February 1 – 12, 2023, of which content will be broadcast on ESL CS’ Twitch and YouTube channels, and via dedicated broadcast partners.
ESL FACEIT Group (EFG) is the leading competitive games and esports company. At EFG we create worlds beyond gameplay where players and fans become community. The company is built on the great legacy of the world-renowned ESL, FACEIT, DreamHack and DreamHack Sports Games brands. We harness this legacy to further innovate and develop the esports and gaming landscape worldwide. Working with our developer, publisher, brand, and media partners, we deliver products and experiences that accelerate gaming culture and make gamer communities come together. Join us on the journey as we help gaming communities thrive by creating worlds beyond gameplay that unite players, fans, and creators around the esports and games they love.
Launched in 2011, Twitch is an interactive livestreaming service and global community that comes together every day to create unique, live, and unpredictable experiences from the interactions of millions. It brings the joy of co-op to everything, from casual gaming and world-class esports to anime marathons, music, and art streams. Twitch also hosts TwitchCon, the biggest community event of the year, where tens of thousands of people come together to celebrate and connect with others who share their interests and passions. We’re always live at Twitch. Stay up to date on all things Twitch on Twitter and on our Blog.