Celebration Marks Def Jam’s Debut at Sweden’s Longest-Standing Gaming Lifestyle Festival
September 18, 2024 – STOCKHOLM — DreamHack, ESL FACEIT Group’s (EFG) international gaming lifestyle festival, today announced “Legendary,” a hip-hop showcase hosted in collaboration with Def Jam Recordings Sweden. The duo will bring notable local artists to the inaugural DreamHack Stockholm on November 22, 2024 at the Club Stage in Stockholmsmässan’s Victoriahallen, in celebration of the Swedish gaming festival’s 30th anniversary.
“Music and gaming are inseparable, and both have always been an integral part of DreamHack’s footprint in Sweden,” said Kalle Pilfalk, Director DreamHack Festivals EU at EFG. “As Def Jam Recordings Sweden makes its DreamHack debut in Stockholm, it’s yet another example of how our festivals are more than gaming, esports, and music – they’re holistic celebrations of youth culture. We truly can’t wait to provide our guests with a one-of-a-kind experience, complete with performances by secret artists that will add an extra layer of excitement, making this year’s festival truly unforgettable.”
Presented live from the festival’s Club Stage, “Legendary” will kick off at 8 pm CET immediately after DreamHack Stockholm’s opening ceremony and will include two hours of back-to-back sets, followed by a DJ set into the remainder of the night. The lineup collectively boasts nearly 4 million monthly listeners on Spotify, and reflects an assortment of established artists and rising talent. Participating artists include:
- Adaam
- Greekazo
- Imenella
- Luc1ano
- Sebastian Stakset
- Zoe Lobos
- Takenoelz (DJ)
- Ladieslove (DJ set)
- And more artists to be revealed soon.
“We love supporting local artists, and Sweden has one of the most exciting up-and-coming hip hop scenes in the world,” said Mattias Caliste, Head of Def Jam Recordings Sweden. “Our work with DreamHack is going to bring some of the best talent in the game to the stage in Stockholm. It’s going to be a Legendary night for Sweden’s hip hop scene.”
“Legendary” is just one slice of what the inaugural DreamHack Stockholm has to offer. The festival will welcome tens of thousands of guests to watch world-class esports tournaments like the Overwatch Champions Series World Finals, connect with top creators, participate in DreamHack’s iconic Bring-Your-Own-Computer (BYOC) LAN Party, and more.
In addition to a DreamHack Stockholm ticket, attendees are required to have a “Legendary” add-on. For more information, visit dreamhack.com/stockholm/tickets.
Tickets for DreamHack Stockholm are on sale now and start at 259 SEK for a single day and 749 SEK for three-day access. For more information or to purchase general festival tickets, visit dreamhack.com/stockholm/tickets. To apply for press accreditation, visit www.eslfaceitgroup.com/accreditation.
About DreamHack
DreamHack creates a world where the gaming community comes to life. The festivals, featuring everything gaming under one roof, create an arena where you can come to connect, explore, win, play a part, and be yourself through a gaming lifestyle experience. Attendees meet their favorite creators, experience professional esports tournaments, amateur and varsity gaming tournaments, world-famous bring-your-own-computer (BYOC) LAN party, cosplay championships, panels, art, activities, expo, screenings, live music, and more. DreamHack is part of ESL FACEIT Group, the leading competitive games and esports company.
About ESL FACEIT Group
ESL FACEIT Group (EFG) is the leading esports and video game entertainment company dedicated to creating worlds beyond gameplay where players and fans become community. EFG is built on a legacy of world-renowned brands including ESL, FACEIT, DreamHack and DreamHack Sports Games, providing innovative ecosystems for global communities of players, fans and creators around the games they love. Working alongside leading partners, brands and global IPs, EFG operates an unmatched portfolio of live events, digital platforms and developer tools that reach and engage millions of gamers worldwide. For more information visit www.eslfaceitgroup.com.
About Def Jam Recordings
Founded in 1984, Def Jam Recordings has represented the cutting-edge in hip-hop music for more than 35 years. Def Jam began as a maverick independent label inspired by downtown New York City’s vibrant street culture and the emerging sound of hip-hop, pioneered by iconic stars like LL Cool J, Slick Rick, The Beastie Boys and Public Enemy. Over the following two decades, Def Jam established its dominance with superstar acts like Jay-Z, DMX, Ja Rule, Method Man & Redman, Ludacris, Rihanna and Jeezy, Now in its fourth decade, Def Jam’s music and lifestyle have grown into a global brand – synonymous with creativity, quality and authenticity – encompassing a diverse roster of marquee and emerging stars like LL Cool J, Justin Bieber, Jeezy, 2 Chainz, Big Sean, Pusha T, Jhene Aiko, Teyana Taylor, Jadakiss, Muni Long, Armani White and many more. Today, Def Jam’s passion for and commitment to hip-hop culture extends to global label partners in the UK, Africa, India and Southeast Asia. Around the world, Def Jam continues to be the most recognizable brand in hip-hop, boasting the most followers and engagement of any major label across all major social media platforms.
About Universal Music Group
At Universal Music Group, we exist to shape culture through the power of artistry. UMG is the world leader in music-based entertainment, with a broad array of businesses engaged in recorded music, music publishing, merchandising, and audiovisual content. Featuring the most comprehensive catalogue of recordings and songs across every musical genre, UMG identifies and develops artists and produces and distributes the most critically acclaimed and commercially successful music in the world. Committed to artistry, innovation, and entrepreneurship, UMG fosters the development of services, platforms, and business models in order to broaden artistic and commercial opportunities for our artists and create new experiences for fans. For more information, visit www.universalmusic.com.
