ESL Gaming to Partner with Cryptocurrency Platform Coinbase

First-of-its-kind partnership commences at IEM Cologne 2021 and will cover the ESL Pro Tour portfolio for Counter-Strike: Global Offensive, StarCraft® II and Warcraft® III 

STOCKHOLM/COLOGNE/NEW YORK, July 6, 2021  ESL Gaming, the world’s largest esports company, has today announced that global cryptocurrency platform Coinbase will become the Official Crypto Exchange Partner for key ESL events in 2021 and 2022.

The new partnership will bring the two respective industry-leading organizations together for the first time. It will commence at IEM Cologne 2021 and Coinbase, a trusted and easy-to-use platform for accessing the broader cryptoeconomy, will support the ESL Pro Tours for CS:GO, StarCraft® II and Warcraft® III. 

Through this landmark partnership, ESL and Coinbase will create unique integrations that will span across broadcast, social media, digital media, content, and more. These integrations will not only provide compelling content for fans but will reinforce why Coinbase should be the gateway to crypto education.

“This is a partnership between two likeminded companies at the forefront of technology and innovation,” said Eli McCarrel, Director Global Brand Partnerships at ESL Gaming. “We look forward to bringing Coinbase into the ESL family and integrating them into future ESL initiatives. This is an industry-shifting partnership and we couldn’t be more excited for what’s ahead.”

“In its early days, few people foresaw the potential of esports becoming the vibrant and robust thing it is today,” said Eryn Alexander, Brand Director at Coinbase. “We believe the cryptoeconomy is on a similar trajectory, and we’re thrilled to find partners like ESL who share our sense of foresight and optimism.”

Further information and partnership details will be announced in due course. To get all the latest news head to or follow ESL Gaming on LinkedInFacebookTwitter and Instagram.


About ESL Gaming

ESL Gaming is the world’s largest esports and gaming lifestyle company. Since 1994, the company has been shaping the industry and leading esports and gaming innovation on a global scale across the most popular video games with numerous online and offline esports competitions, and through premier gaming lifestyle festivals. The company operates high-profile, branded international leagues and tournaments under the ESL Pro Tour, including Intel® Extreme Masters, ESL Pro League, and other preeminent, stadium-size tournaments such as ESL One. ESL Gaming also produces and hosts the ESL Mobile program, DreamHack Open tournaments, ESL National Championships, grassroots amateur cups, matchmaking systems, and DreamHack’s gaming lifestyle festivals — which feature everything gaming under one roof. ESL Gaming is part of MTG, the leading international digital entertainment group. More information is available at

About Coinbase

Coinbase started in 2012 with the radical idea that anyone, anywhere, should be able to easily and securely send and receive Bitcoin. Today, they offer a trusted and easy-to-use platform for accessing the broader cryptoeconomy – a more fair, accessible, efficient, and transparent financial system enabled by crypto. For more information visit

Contact us

EFG owns a portfolio of brands in different categories. We are leading the industry with numerous online and offline competitions, digital platforms as well as gaming lifestyle festivals.