The new partnership will boost the viewing experience of esports fans by delivering multiple realities for those tuning in during the live broadcast from around the globe.
| PRESS RELEASE SUMMARY – ESL FACEIT Group (EFG) partners with Appario Global Solutions’ (AGS) award-winning technology GhostFrame to further improve broadcast experiences for esports fans worldwide. – GhostFrame’s patented technology allows for more creativity for live broadcasts and highlights packages. – Intel® Extreme Masters (IEM) Cologne 2023 will be the first time that the GhostFrame technology will be used in an esports arena setting, and will position its broadcasts at the forefront of the industry. – EFG and GhostFrame are aiming to set new industry benchmarks through this collaboration. |
31st July 2023 – Cologne/New York – Today, the ESL FACEIT Group (EFG), the leading esports and video game entertainment company, are pleased to announce a new partnership with Appario Global Solutions (AGS). The partnership with the award-winning broadcast technology company will allow EFG to use their patented GhostFrame technology at Intel® Extreme Masters (IEM) Cologne 2023.
GhostFrame will allow fans tuning into the live broadcasts of IEM Cologne 2023 from across the globe to experience the all-new coverage of the tournament. It will also allow EFG to deliver multiple realities in their regionalized coverage of the broadcast, as well as elevate the current experience.
By using cutting-edge feature set such as hidden Chromakey, a unique way of creating realistic graphic layovers on broadcasts, hidden camera tracking, and multiple source video feeds, EFG can improve the broadcast experience for viewing fans worldwide.
AGS, with its Emmy Award-winning GhostFrame technology, is introducing a valuable feature that enables EFG to continue enhancing its offerings and expand opportunities in the sponsorship and content production market. This strategic move positions EFG’s broadcasts at the forefront of the industry, further professionalizing the esports ecosystem and ensuring a competitive edge in the market.
IEM Cologne, one of the most iconic esports competitions in the calendar will be held between July 26 – August 6, 2023. The final three days will be held in front of a live crowd at the LANXESS arena in Cologne, Germany, where the top six Counter-Strike: Global Offensive teams from around the world will face off for the lion’s share of the $1,000,000 prize pool.
“GhostFrame’s innovative solutions perfectly complement our vision for the future of esports,” said Fabian Leimbach, Senior Director Broadcast Engineering at the ESL FACEIT Group. “The partnership with GhostFrame represents a significant step in our commitment to delivering the best possible esports broadcasting and will enable us to provide our fans all around the globe with an unparalleled gaming experience that will set new standards in the industry.”
“We are incredibly excited about this partnership with the ESL FACEIT Group, as it marks the first time GhostFrame’s technology will be utilised in an arena setting,” said Peter Angell, CEO, AGS AG. “Our goal with this collaboration is to transcend regionalisation and to help revolutionise the esports broadcasting landscape.”
For more information, please visit eslfaceitgroup.com, or follow ESL FACEIT Group on LinkedIn. For more information on the IEM Cologne 2023, visit the official website and follow ESL Counter-Strike on Twitter, Facebook, and Instagram.
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About ESL FACEIT Group
ESL FACEIT Group (EFG) is the leading esports and video game entertainment company dedicated to creating worlds beyond gameplay where players and fans become community. EFG is built on a legacy of world-renowned brands including ESL, FACEIT, DreamHack and DreamHack Sports Games, providing innovative ecosystems for global communities of players, fans and creators around the games they love. Working alongside leading partners, brands and global IPs, EFG operates an unmatched portfolio of live events, digital platforms and developer tools that reach and engage millions of gamers worldwide. For more information visit www.eslfaceitgroup.com.
About GhostFrame
Combining the strengths and possibilities of LED and camera technology, GhostFrame enables creative and powerful use of video and broadcast technology. GhostFrame is an alliance between the partners AGS AG, ROE Visual and Megapixel VR.
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